SAPPHO New Paradigm is an all Canadian women-led luxury, vegan and organic colour cosmetic line founded by veteran film and television makeup artist JoAnn Fowler, an Emmy-nominated makeup artist, and currently run by two women dedicated to ensure that their product line. In February, 2023, they contacted me to document the process of testing their foundations line for organic Flourine following PFAS process. This was for an online social media campaign the company launched. The company website can be found at https://www.mysappho.com/
